Mediahub Grinchenko University as a model of youth co-governance in non-formal university education during crisis

Authors

  • Margaryta Netreba Department of Advertising and Public Relations, Borys Grinchenko Kyiv Metropolitan University, Kyiv, Ukraine
  • Halyna Horbenko Faculty of Journalism, Borys Grinchenko Kyiv Metropolitan University, Kyiv, Ukraine
  • Tetiana Polishchuk Department of Advertising and Public Relations, Borys Grinchenko Kyiv Metropolitan University, Kyiv, Ukraine
  • Tetiana Yezhyzhanska Department of Media Production and Publishing, Borys Grinchenko Kyiv Metropolitan University, Kyiv, Ukraine
  • Kateryna Balabanova Department of Media Production and Publishing, Borys Grinchenko Kyiv Metropolitan University, Kyiv, Ukraine

DOI:

https://doi.org/10.61007/QdC.2026.3.462

Keywords:

informal media education, brand communication transformation, crisis-driven remote education, media prosumerism, media practices

Abstract

This case study examines MediaHub Grinchenko University as a model of institutionalised youth co-governance in non-formal higher education during crisis. Operating since 2016 at Borys Grinchenko Kyiv Metropolitan University, the programme was redesigned under the COVID-19 pandemic and the full-scale Russian invasion of Ukraine to integrate university students as trainers, content co-creators, and programme co-designers alongside faculty. Using a mixed-methods approach combining platform analytics, participant surveys, diagnostic testing, and documentary analysis, the study evaluates how this co-delivery governance model functioned across digital platforms and assesses its territorial and civic impact. Findings demonstrate that deliberate youth integration as co-producers, supported by a differentiated multi-platform infrastructure, significantly expanded programme reach across 13 Ukrainian regions and five countries. The research identifies transferable governance principles for universities seeking to move from youth-oriented programming to genuine co-governance in crisis and post-crisis contexts.

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Published

2026-10-20

How to Cite

Netreba, M., Horbenko, H., Polishchuk, T., Yezhyzhanska, T., & Balabanova, K. (2026). Mediahub Grinchenko University as a model of youth co-governance in non-formal university education during crisis. Community Notebook. People, Education and Welfare in the Society 5.0, 1(3). https://doi.org/10.61007/QdC.2026.3.462

Issue

WORKSHOP PROCEEDINGS - Universities Driving Social Innovation: Empowerment and Youth Leadership in Territorial Ecosystems

Section

Essays

License

Copyright (c) 2026 Community Notebook. People, Education and Welfare in the Society 5.0

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